How to Stay Ahead in a Changing Industry The first half of the decade has been transformative for the travel industry and its storytellers. Faced with rapid technological advancements, evolving consumer priorities, and a hunger for authenticity, it is clear that travel media trends in 2025 will challenge brands to innovate and engage in fresh …
Crises are no longer confined to boardrooms and press conferences. In today’s fast-paced, digitally-driven world, social media and instant news cycles can challenge a brand’s reputation within minutes. As generative AI advances, it raises a crucial question: How will it reshape crisis communication strategies? Generative AI refers to systems that generate content—text, images, or video—based …
In today’s socially conscious marketplace, corporate social responsibility (CSR) has evolved beyond a mere buzzword. It is now a cornerstone of brand reputation and a key driver of consumer trust. As PR professionals, we recognise the profound impact that a well-executed CSR strategy can have on a brand’s public image. For corporate decision-makers, the stakes …
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