Crisis Communication Archives - Harvey Communications

Press Releases in PR: Your Secret Weapon for Making Headlines!

by HarveyPRAdminBlog Posts 28 February 202528 February 2025No Comments

In today’s digital-first world, where social media dominates and content moves at lightning speed, some may question whether press releases still hold value. However, in the realm of travel PR, they remain an indispensable tool for securing media coverage, strengthening brand credibility, and reaching high-net-worth travellers. A well-executed press release can shape a brand’s narrative, …

How AI is Revolutionising Crisis Communication

by HarveyPRAdminUncategorized 4 October 202428 February 2025No Comments

Crises are no longer confined to boardrooms and press conferences. In today’s fast-paced, digitally-driven world, social media and instant news cycles can challenge a brand’s reputation within minutes. As generative AI advances, it raises a crucial question: How will it reshape crisis communication strategies? Generative AI refers to systems that generate content—text, images, or video—based …